A PR & content agency that builds brands and earns you trust via media coverage, copywriting, social media, influencers and more.

From unicorn startups to established legends, we work across corporate and consumer clients in retail, professional services, tech, property, lifestyle, beauty, health, education, retail and e-commerce. Get in touch, and let’s see if we gel.

This is how we group the many channels we consider when developing our client strategies. We use The PESO Model© created by Spin Sucks to integrate paid, earned, shared, and owned media into a cohesive program that builds awareness, reputation, and credibility and, of course, delivers results. Paid media: Think social ads, sponsored content, and email marketing—strategic spending to boost visibility. Earned media: Classic PR—getting your story featured by media and influencers without paying for it. Shared media: Social media interactions—everything from Facebook to TikTok, where your content gets shared and discussed. Owned media: Content you control, like your website and blog—your platform to tell your story.

PR, or public relations and communications, is a discipline within the broader field of marketing. The key difference is that marketing focuses on generating leads and sales, while PR is about building brands by earning credibility and trust, supporting those leads and sales. Like ice cream enhances cake, PR makes your marketing efforts even more effective. Integrating both ensures your brand is both trusted and thriving.

Absolutely! Effective PR and communications play a crucial role in managing your brand’s reputation, building credibility, and fostering strong relationships with your audience. These efforts help shape public perception, handle crises effectively, and complement marketing initiatives. PR also leverages media relationships for increased visibility and supports long-term brand building.

Without getting too textbook, PR or Public Relations is about building and maintaining relationships between an organisation and its various audiences. Think of PR as the ultimate party host—it listens, engages, and ensures everyone feels included and informed through effective communications. PR is broad; it can include everything from events and activations or speaking engagements to well-placed media coverage, influencer/content creator campaigns or social media strategies. At it's heart, PR is about building trust. Which, in a world of AI and deepfakes, is more important for businesses than ever. At Brainchild, we focus on connecting our clients with the right people—wherever they already are. This process starts with research and planning and helps organisations build trust, enhance their reputation, and stay in tune with their audience.

First, we ensure we understand your business objectives (because otherwise, what’s the point?). Then, we set KPIs and measure the metrics that matter. We measure various indicators, such as backlinks, web traffic, reach, engagement, share of voice, key message penetration, sentiment analysis, and media impressions. We create a bespoke plan specific to your business and check in regularly to track success.

Yes, PR can significantly boost SEO. PR enhances your site's search engine ranking by securing high-quality backlinks through media coverage and guest posts. Additionally, effective PR campaigns drive increased website traffic, signalling to search engines that your site is relevant and authoritative. Consistent PR and communication activity improves your online visibility, making it easier for search engines to find and rank your content higher.

Choosing an agency means you are getting experts who live and breathe PR and content every day. At Brainchild, we blend smart strategy with creativity. Our roots as earned media and communications specialists have honed our skill in crafting narratives. This expertise forms the core of our approach, allowing us to take these stories, integrate them with your marketing, and amplify them across the best channels. Unlike other agencies, we aren’t limited to just social media or earned media. We think of ourselves as channel agnostic, leveraging a mix of social media, earned media, and more to ensure your message resonates everywhere your audience is.