How often should you post on social media?

Forget golden posting ratios, here’s what actually works.

If you’ve ever felt some nagging guilt at not posting on (insert platform here) every day, you’re not alone.

And it’s no wonder, everywhere you turn you’re being told the magic answer is to post more! Comment more! Do more!

With AI-generated content flooding feeds, chasing volume is fool's gold. It looks valuable, but just like the emperor’s new clothes, it could just leave you exposed.

No magic number will make social media work.

The content treadmill is a waste of time and money.

So, what’s actually worth your time when it comes to social media? (the real gold)

Real engagement with real people.

Posting isn’t the goal. Connection is.

Too many businesses treat social media like a loudspeaker, pushing out content without ever interacting. If you’re not responding to comments, starting conversations, or engaging with your audience, you’re missing the point.

It’s asking and answering questions, sharing stories, and building relationships. It’s about conversations, not just content.

Social media works when it’s actually social.

Not sure what that looks like? Start here:

·         A post that answers a question your favourite clients keep asking

·         A story that makes them feel seen

·         A perspective that people won’t hear elsewhere

Start with what your clients actually care about. Forget the golden ratios. If your content isn’t starting conversations, it’s just noise.