We’ve all seen the hacking horror stories on social media—someone loses access to their account, and suddenly 3 am. messages asking for money or invitations to get on board the latest “surefire” investment start popping up. It’s embarrassing for your personal account, let alone an organisation’s social media.
We often come across organisations with a very Kiwi approach to their company’s social media, not realising the risk they’re taking. Usually, the solution is easier than you might think.
1. Make sure the right people have access – and check regularly
We’ve heard the stories: someone leaves the company and takes the social media keys with them. While not everyone needs the keys to your social media castle, make sure you’ve got more than one person in charge.
Find what works for your team. It might be wise to hold off on giving access to the new intern until you can trust that they won’t accidentally post something personal or off-brand. But make sure you're not putting yourself at risk of being locked out either. And if someone leaves, take those keys back ASAP—you don’t want anyone accessing the company social after they’ve moved on.
2. Passwords
Get creative with your passwords. Think more cat walking across your keyboard and less “(insert favourite child’s name here)123.”
If you’re using an obvious password or the same password for multiple accounts, it’s time for a change. Using unique, strong passwords for each platform and changing them regularly makes your social accounts—and everything else, for that matter—more secure.
And for the love of all things secure, don’t click ‘remember password’ when Google asks.
3. Set up two-factor authentication
Add a second layer of defence with two-factor authentication.
Your password is like the front row in a rugby game, strong and ready to smash anyone trying to break through. But hey, sometimes the attackers slip by – that’s where the extra defence is needed.
Two-factor authentication adds a second layer of protection. If someone does try to crack your password, they still need a code from your phone.
4. Keep an eye out for anything fishy
This is one for social media and general digital safety: make sure everyone knows the basics of digital security, including spotting phishing attempts, understanding the importance of strong passwords, and not clicking on weird-looking links.
And if anything looks suspicious, err on the side of caution and change the password just in case.
As a communications agency, we work hard to protect our clients' brands and reputations while building a strong social media presence. Ensuring your social is secure is just the first step to a thriving online presence.
So, take a few minutes to run through these tips and keep your social media fortress strong. Trust us, future you will thank you.
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